What, why and when is Hay Fever? Millions suffer appalling symptoms, but why? Is every sniffle due to Hay Fever and what can be done to treat the cause rather than mask the symptoms? Dr Apelles Econs Medical Director, provides fascinating insights into Hay Fever and how many have found long term relief.

From desperation and dysfunction to hi-achieving optimism. Lucy from Yorkshire discloses her despair when as a grossly overweight teenager the future was bleak. Desperately isolated with scant offers of medical help, Lucy's social supporter pursued a long shot idea: Could relieving Lucy’s multiple allergies be the key to rebuilding confidence and good health? Dr Apelles Econs agreed and led the way.

Leading authority, Dr Apelles Econs explains on BBC Radio Oxford what lies behind dairy allergy symptoms and some effective approaches for young and old alike.